More on Really Great Books
The next book I've decided to profile is Search Engine Optimization: An Hour A Day by Jennifer Grappone and Gradiva Couzin.
I'm digging this book because it is easy to read, clear and really highlights the importance of Search Engine Marketing. At the same time, much like the Moran and Hunt book, these authors get it! The Search and Internet Marketing world is changing faster than the traditional publishing world can keep up. So, these authors have a Website at http://www.yourseoplan.com. Not only does this site work to promote their book, it also provides articles and resources that are useful and keep things current.
There is a great overview and then the authors break it all down. What steps do you take and when do you take them, and most importantly...WHY?
I'll be using excerpts from this book in my Internet-based Marketing class next week because our topic is SEO. We've covered analytics and PPC, we've moved quickly through RSS, Blogs, e-mail newsletters, social networking and mobile marketing with an emphasis on how this helps the natural search rankings. Now its time to really get into how all this helps. This book provides the context and the writing style that is real, clear and easy to apply to other businesses. It's a winner for sure!
