2 posts tagged “seo”
At what point do we become so overwhelmed by the possibilities out there that we don't know which really cool thing to use? Wikis are a case in point.
Here's my Wiki, where I'm addressing how and why to have a Wiki.
Wikipedia of course, is the mother of all Wiki's. The creation of an online living encyclopedia that just keeps growing and growing..contributed to not by highly paid experts, but by volunteers who have an expertise or knowledge of a subject -- just for the joy of doing it! Sharing knowledge.
Of course, there is the RSS option as well. I've set up my Wiki at WikiSpaces.com -- yet another free place if I can handle a few Google ads. So here at my Wiki, I now have an RSS feed dumping into my NetVibes feed reader so I can tell when anyone has updated my Wiki.
Knowledge is power! Wiki's are power! RSS keeps me informed. All the information is getting indexed. It is a never ending process.
So..come on over to my Wiki and lets look at how Wiki's can be used for marketing!
The next book I've decided to profile is Search Engine Optimization: An Hour A Day by Jennifer Grappone and Gradiva Couzin.
I'm digging this book because it is easy to read, clear and really highlights the importance of Search Engine Marketing. At the same time, much like the Moran and Hunt book, these authors get it! The Search and Internet Marketing world is changing faster than the traditional publishing world can keep up. So, these authors have a Website at http://www.yourseoplan.com. Not only does this site work to promote their book, it also provides articles and resources that are useful and keep things current.
There is a great overview and then the authors break it all down. What steps do you take and when do you take them, and most importantly...WHY?
I'll be using excerpts from this book in my Internet-based Marketing class next week because our topic is SEO. We've covered analytics and PPC, we've moved quickly through RSS, Blogs, e-mail newsletters, social networking and mobile marketing with an emphasis on how this helps the natural search rankings. Now its time to really get into how all this helps. This book provides the context and the writing style that is real, clear and easy to apply to other businesses. It's a winner for sure!
