About Me

Elaine

Elaine

Program Director, Marketing and e-Business Management at Champlain College

  • Member since Oct 28, 2006
  • Vermont
  • United States
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I'm an Associate Professor and the Program Director of the Marketing program and the e-Business Management program at Champlain College in Burlington, Vermont. I teach different courses including Marketing, Internet-based Marketing, Non-Profit and Social Marketing, Marketing Management, Online Visibility and Internet Issues. I am in the process of getting my PhD from Capella University and am in the research phase of my dissertation which is on the Technology Acceptance process of College Students. I have a Masters degree in Internet Strategy Management from Marlboro College and a B.S. in Communication and Public Relations from SUNY Brockport

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Recently added to this blog

  • Vault Career Guide to Marketing and Brand Management, 2007 Edition (Vault Career Guide to Marketing
  • Your Marketing Sucks.
  • Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
  • Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
  • Late Night Saturday with Tim Kavanagh [S1E1]
  • Search Engine Optimization: An Hour a Day

The Success of the Properly Chosen Book -- in the Classroom

Facebook Aps Focus on the "Cause"

"Cheating" in the online world

View Elaine’s Posts, Photos, Audio, Videos, Books or Links.

Recent Comments

Elaine
Elaine said:
[this is good]
Brittany: Thanks for the heads up -- this does look like an interesting site. Another site that seeks to allow... read more
on Facebook Aps Focus on the "Cause"
Brittany
Brittany said:
Another company that seeks to connect motivated individuals with the organizations they care about is Firstgiving.com. Firstgiving is a website... read more
on Facebook Aps Focus on the "Cause"
katya andresen
katya andresen said:
Thanks Elaine! This really made my day, because I wrote the book in an attempt to try to inject more... read more
on Finding your Focus
Elaine
Elaine said:
That is certainly an interesting point. Where is your target market and how do you reach them when it comes... read more
on Politics and Advertising